About us

 

Made for the Wild. Worn for the Comfort.

We’re a small family-run brand with a big love for the outdoors — and even bigger opinions about uncomfortable T-shirts. That’s why we set out to create something better: adventure-ready tees that feel like your favorite shirt from day one, and leave a lighter footprint on the planet.

At our core, we believe in three things:

Comfort that goes the distance

Sustainability without compromise

Having fun while we do it

Whether you’re hiking into the backcountry, roasting marshmallows with the kids, or just camping out on the sofa, our gear is made to move with you — and make you smile along the way.

Every T-shirt is crafted from premium 100% ring-spun cotton - US grown and harvested. The cotton is ethically and sustainably grown, so you can feel good wearing it (literally and ethically). We partner with ethical suppliers and print-on-demand to keep waste low and quality high.

From punny dad shirts to vintage-style trail tees, we don’t take ourselves too seriously — but we do seriously care about the planet, our customers, and making things that last.

Thanks for supporting small business, outdoor adventures, and shirts that feel like a hug.

See you out there!